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Fundamentals of Marketing
Understand how to use powerful basic marketing techniques to set yourself apart from the competition. With an ever-growing amount of products and services competing for attention， some knowledge of basic marketing principals has become a prerequisite for anyone looking to grow their business. Whether you’re looking to learn how to use marketing research or get up to speed on the latest e-marketing trends， this seminar is for you. The basic marketing concepts covered in this course give you insight into the internal and external forces that impact the profitability of your products or services and， ultimately， your organization. This seminar gives you the basic marketing tools， techniques and skills you need to deliver bottom-line contributions and increase your presence in your marketplace.
Benefits of Attending
Who Should Attend ?
What Will I Do During This Seminar ?
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Benefits of AttendingBack to Top
  • Acquire the basic marketing skills， tools and techniques to identify， evaluate and solve problems

  • Recognize the importance of strategy and learn to develop an effective basic marketing plan

  • Gain expertise at evaluating pricing strategies， collecting vital competitive intelligence and researching new markets

  • Learn the components of an effective marketing communications mix

  • Explore the benefits of e-marketing

  • Enhance your knowledge of marketing segmentation， life cycle extensions， product positioning and more
Who Should Attend ?Back to Top
Newly appointed marketers with less than three years of experience in marketing -as well as product/brand managers and advertising managers.
What Will I Do During This Seminar ?Back to Top
  1. Marketing Overview
    • Define Marketing―Both the Term and the Role It Plays within an Organization
    • Describe a Marketing System Exchange Map
    • Explain Why Marketing-Oriented Companies Typically Out Perform Other Companies
  2. Develop Understanding
    • Identify the Type of Information Found in Market Research and Market Intelligence Gathering Systems
    • Describe the Six Steps of the Market Research Process
    • Compare How Macro-Environmental Trends Can Be Used to Shape Decision Making
    • Define Markets and Consumers from B2C and B2B Perspectives， and Describe How Decision Making Occurs
    • Identify What Is Important to Understand about Your Competition in Order to Make Informed Marketing Decisions
  3. Planning Marketing Strategies
    • Summarize the Strategic Planning Process
    • Compare Mass Marketing to Segmentation Marketing
    • Classify Ways to Segment the Market in Both B2C and B2B Environments
    • Analyze Segments to Select Targets
    • Construct a Differentiated Positioning Strategy
  4. Implementation
    • Explain How the Four Ps Align with One Another
    • Describe How the Product Itself Can Impact the Marketing Efforts
    • Explain Various Pricing Objectives and Strategies
    • Compare Various Distribution Options and When/How They Should be Used
    • Define Various Promotion Options for Marketers and When They Should be Used
  5. Create Customer Value
    • Analyze the Benefits and Rationale Behind Wanting to Create Customer Value， Satisfaction， and Loyalty
    • Explain Marketing Communication Programs That Can Cultivate Strong Customer Relationships and the Role of Database/CRM Systems in Supporting These Efforts
  6. Your Action Plan


The program content can be customized upon request.
Please contact us for further information.
To Contact us
03-5786-3800　Contact by email