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AMA Global Leader Development Series: MARKETING
Understand how to use powerful basic marketing techniques to set yourself apart from the competition. With an ever-growing amount of products and services competing for attention， some knowledge of basic marketing principals has become a prerequisite for anyone looking to grow their business. The basic marketing concepts covered in this course give you insight into the internal and external forces that impact the profitability of your products or services and， ultimately， your organization. The workshop gives professionals from other areas of responsibility within the organization a comprehensive tour of the modern marketing function and its philosophy， objectives， tools and methods， in order to allow them to collaborate effectively with the marketing team.
Benefits of Attending
Who Should Attend ?
What Will I Do During This Seminar ?
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Benefits of AttendingBack to Top
  • Acquire the basic marketing skills， tools and techniques to identify， evaluate and solve problems
  • Recognize the importance of strategy and learn to develop an effective basic marketing plan
  • Gain expertise at evaluating pricing strategies， collecting vital competitive intelligence and researching new markets
  • Learn the components of an effective marketing communications mix
  • Explore the benefits of e-marketing
  • Enhance your knowledge of marketing segmentation， life cycle extensions， product positioning and more
  • Learn how to maximize sales force and distributor relationships
Who Should Attend ?Back to Top
Supervisors or middle managers who are expected to be leaders in the future， and need to gain broad-based overview of the marketing area addressed in university level MBA programs.

What Will I Do During This Seminar ?Back to Top

  1. Marketing: The Big Picture
  2. Mapping Out Your Strategy and Creating a Marketing Plan
  3. Managing Your Product’s Life Cycle
  4. Extending the Partnership
  5. The Power of Pricing
  6. Winning Distribution Channels
  7. The Benefits of Segmentation
  8. Designing and Using Market Research Effectively
  9. Promoting Successfully and Profitably
  10. Introducing Winning New Products and Services

    Please be reminded that the program content subject to change.
To Contact us
03-5786-3800　Contact by email